Returning to the valley
Stephenson kept an eye on development and a new concept called “master planning” that was being applied to the community they christened Rancho California. The master plan mapped out areas for commercial growth, industrial uses, a variety of residential options, parks, roads, trails and an abundance of designated open space. Stephenson thought both the area and the master plan were destined for success.
Dan Stephenson founded Rancho Consultants, a general brokerage firm specializing in properties located in “Rancho California.” Stephenson began with a tight-knit group of knowledgeable professionals who helped him buy and sell properties in the valley. They started in a re-locatable trailer near the intersection of Rancho California and Ynez Roads. In 1973, Stephenson put some partners together and built one of the area’s first office buildings, which became the Rancho Consultants headquarters.
Rancho California Road became the artery of the growing community. Front Street, the historic main street of Temecula was still the heart of town. It featured the area’s only restaurants, service stations and grocery store.
The new Rancho Consultants building was located on Jefferson, which was an extension of Front Street north of Rancho California Road. It was the only business between Rancho California Road and Winchester Road, a now thriving commercial corridor and major thoroughfare.
Mapped Out Areas for Commercial Growth, industrial uses, a variety of residential options