Acquired 10,000 acres in two transactions in concluding in 1971
Acquired at $800 per acre
Sold between $2,000 and $4,000 an acre
As the valley matured and more people moved in, Stephenson migrated to land and estate sales. One of the first major developments was a subdivision above Murrieta called La Cresta, a 10,000 acre estate ranch community. Stephenson’s group master-planned La Cresta to include estate properties linked by riding and walking trails. The venture was a success and set the tone for future area development. La Cresta’s success was followed by La Cresta Highlands, a 1,500 acre estate ranch community. Other projects followed including Santa Rosa West, a 700 acre estate-ranch community.
Rancho Consultants sold new homes, estate ranches, grove properties and commercial real estate to people moving to the area. In the latter part of the 1970s, a national sales campaign was launched for Rancho California. Businesses started moving to the area’s Rancho California Business Park. Hudson Oxygen and Borg Warner opened plants in the area. Still, the real boom was years away.
When 1980 rolled around, the once sleepy town of Temecula was about to wake up. Grading for the new six-lane interstate was underway. New subdivisions and condominium projects were popping up all over. New business was moving to town. The Californian, a local weekly newspaper was introduced.
Rancho Consultants was growing as a real estate brokerage and expanding as a development company through private syndications. About this time, Dan Stephenson decided to shorten the company’s name from Rancho Consultants to Rancon.
He built Rancon Plaza in Old Town Temecula and established it as the new Rancon Headquarters. The newly-named company became the largest real estate brokerage and developer of commercial centers in the Temecula Valley. The Rancon horse logo became the most well know sign in town. To maximize his efforts, Stephenson started forming land and development syndications with a few close friends.
Acquired 570 acres in 1982 for $15,000
Entitled and Master Planned for 2,000 lots
Sold in 1987 for $54,000 an acre
In the 1980s Rancon syndications grew in size and eventually evolved into large publically-traded limited partnerships. These partnerships built one of Temecula’s first shopping centers, Winchester Square, plus numerous business and office buildings along Jefferson Avenue. Rancon funds also financed a major industrial park in Temecula and developed Alta Murrieta, the area’s first master-planned community.
In the early 1990s, the real estate market took a sharp downturn. The recession caused a well-documented crisis in the nation’s savings and loan industry. The federal government formed the Resolution Trust Corporation (RTC) to help liquidate many assets, including large property portfolios, of failed S&Ls. Stephenson saw the opportunity and formed several small partnerships to bid on some Southern California portfolios. One of the portfolios acquired, contained a 600 acre residential property in Murrieta. The result of that acquisition was a highly successful project known as Copper Canyon.
In the early 1990s, the real estate market took a sharp downturn. The recession caused a well-documented crisis in the nation’s savings and loan industry. The federal government formed the Resolution Trust Corporation (RTC) to help liquidate many assets, including large property portfolios, of failed S&Ls. Stephenson saw the opportunity and formed several small partnerships to bid on some Southern California portfolios. One of the portfolios acquired, contained a 600 acre residential property in Murrieta. The result of that acquisition was a highly successful project known as Copper Canyon.
Acquired in 2006
Master-planned for three wineries, a resort & spa
On-going development in process
The Europa vision features three components. The first will be Europa Village, a beautifully designed wine-country attraction consisting of three European-style wineries, and a 60-unit destination resort with world class spa facilities. The second component is Europa Vineyard Estates, which will be a private-gated luxury estate community overlooking the Village and other wine country properties. The third component is a 10-unit bed-and breakfast style country inn (acquired in 2011) located adjacent to the Village.
The Rancon Group began planting premium grapes in 2006, and had a cash crop of premium grapes in 2008. In the following two years several varietals were bottled and sold under the Europa winery labels.
In 2011, the Prelude to Europa was opened. Prelude is a 3,000 square-foot tasting-room, bistro and event facility located on the French portion of the village.
During the severe economic downturn that started in 2008, the Rancon Group slimmed down operations, but remained active on the land acquisition and entitlement fronts. In addition, the Development team made significant strides in getting Europa Vineyard Estates and Europa Village closer to final development.
As the market remains flat, the Rancon Group is actively seeking joint venture partnerships with land owners and making all cash purchases of selected properties in Wine Country and throughout Southwest Riverside County.
Today, driving over and through the Rainbow Gap from San Diego County to the Temecula Valley is a much different experience than from the days when Dan Stephenson first came to town. Interstate-15 cuts through the center of the valley providing convenient access to the thriving cities that comprise Temecula and Murrieta. The population of the valley has gone from less than 20,000 in 1970 to more than 200,000 in 2011. Rancon has grown from a real estate brokerage located in a trailer in a soon-to-be retail center, to the area’s most successful real estate company and the Inland Empire’s leading developer. The Rancon Group continues to build relationships, build communities, and build a legacy in Southern California’s dynamic real estate market.
Stephenson thought both the area and the master plan were destined for success